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Modules · 5 min read read

What Is ServiceNow CSM? Customer Service Management Explained

ServiceNow CSM connects customer service with operations. Learn the key concepts: accounts, cases, entitlements and the customer portal.

By the NowPath Institute trainer team ·

What CSM does

ServiceNow Customer Service Management helps companies resolve customer issues by connecting front-line agents with the teams that own the fix — engineering, operations or field service.

Key CSM concepts

Understanding the data model is the first step in any CSM implementation.

  • Accounts, contacts and consumers
  • Cases and case types
  • Entitlements and service contracts
  • Customer Service Portal and omnichannel

CSM careers

CSM consultants are valued for combining CRM thinking with ServiceNow skills. Many ITSM professionals add CSM to broaden their profile.

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